Westburne is looking for a National Marketing Specialist who can operate in both English and French confidently in execution, understands B2B distribution, and can translate strategy into disciplined delivery. This role reports to the Marketing Director and is accountable for campaign execution, loyalty program management, and multi channel support across a national network. You support supplier programs, digital performance, content execution and the mechanics required to deliver measurable outcomes. The incumbent can be located in Mississauga or Calgary.

Why Westburne

At Westburne we combine scale, stability and a people first culture. We operate a national network with deep supplier partnerships and long-standing customer relationships, but the core is our commitment to the individuals who run this business. We honour employees who have built fifty-year careers with us and we elevate the new energy that strengthens our teams. We invest in recognition, internal celebrations, and the moments that build connections. We value integrity, accountability, collaboration, and continuous improvement. You join a company that supports high performance and respects the people who deliver it.

Ideal Candidate Profile

You excel in structured execution. You understand digital channels, B2B marketing
mechanics, and loyalty program operations. You move work forward with accuracy,
consistency and ownership. You can translate strategic direction into actionable tasks, manage stakeholders, support partner programs and ensure campaigns are delivered correctly and on time. You bring strong judgment, problem solving and the ability to operate in a fast paced environment.

1. Loyalty Program Management

• Operate the national loyalty program end to end.


• Manage member onboarding, communications, rewards catalogue updates and point redemption workflows.


• Monitor program health metrics including activation, engagement, redemption rate and retention.


• Develop monthly and quarterly program reporting to highlight performance trends.


• Work with suppliers to secure loyalty offers, incentives and promotional tie ins.


• Optimize program design through segmentation, targeted communications and campaign testing.


• Ensure program accuracy, data cleanliness, fraud prevention checks and audit readiness.

2. Marketing Operations & Partner Support

• Support Westburne TV Strategy & segmentation, deployment prep and reporting.


• Create SEO friendly content


• Maintain strong stakeholder relationships with Sales, Branch Managers, suppliers and marketing partners.


• Coordinate with agencies, vendors and internal teams to ensure smooth execution.


• Maintain campaign documentation, tracking sheets and performance logs.


• Assist National Marketing Manager to optimize campaigns using data signals, audience insights and performance trends.


• Support go to market planning for supplier programs, product launches and seasonal initiatives.


• Coordinate with performance marketers to ensure alignment across channels.


• Manage Westburnes National GMB, Response and Online reputation end to end


• Manage and assist in Westburne Inbound Marketing campaign execution including collaboration with SEM, Social, SEO, CRM, Instore and Partnership teams.

What you bring

• Strong execution capability across digital marketing channels.


• Experience operating or supporting loyalty programs at scale.


• Knowledge of B2B marketing, distribution dynamics and channel partner programs.


• Understanding of key performance metrics including conversions, CVR, CTR, ROAS and funnel stages.


• Experience with CRM platforms, segmentation, basic automation and reporting.


• Working knowledge of SEO, content creation and web optimization.


• Ability to manage stakeholders and maintain cross functional alignment.

What is next

• If this is the right position for you, click apply.


• We thank all candidates for their interest, however, only candidates selected for interviews will be contacted.


• If you require any accommodation in the application process, please contact us with the “Need Help” button in Fitzii.