Everyone watches women’s sports. 

Not everyone gets to build them.

Working at the Northern Super League means building a professional sports league from the ground up—an opportunity few people in sport get to experience. 

Backed by founders with bold vision and deep conviction for the future of women’s sports, the NSL is an entrepreneurial environment where you can have purpose, autonomy, and an outsized impact. 

Add to that a remote-first organization with talented, supportive teammates across Canada and maybe this is the opportunity you’ve been waiting for.

About The League

The Northern Super League is Canada’s first professional women’s soccer league, dedicated to growing the sport and engaging passionate fans nationwide. 

In our inaugural season, we ranked among the top five women’s soccer leagues in global attendance, welcoming over 300,000 fans to stadiums, reaching more than three million Canadians through broadcasts, and seeing more than 25 players called up to their national teams. 

As we enter season two, we’re seeking a Director, Fan Analytics to build and operate the NSL’s centralized data and analytics ecosystem.

About The Role

As our first dedicated analytics person, you’ll establish the data foundations, analytics capabilities, and measurement frameworks that enable the NSL to monetize fan interest effectively. You'll work at the intersection of technology, business strategy, and sports operations, with direct impact on how the League and Clubs understand and grow their fanbases.

You’ll be a strategic partner to both League leadership and Club business operations teams, transforming fan data into actionable insights that drive revenue growth, improve fan engagement, and support evidence-based decision making across ticketing, marketing, sponsorship, and digital operations.

Specific responsibilities include:

Analytics Infrastructure & Data

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  Build and manage a centralized analytics system across ticketing, CRM, digital, social, and sponsorship data

  
  


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  Maintain league-wide data warehouse, reporting, and governance

  
  


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  Work with vendors to maximize data integration and access for clubs
  
  

  
  

Fan Intelligence

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  Develop fan segments and predictive models for purchasing, retention, churn, and lifetime value

  
  


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  Create audience insights that power targeted marketing and personalized engagement

  
  


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  Help clubs focus on high-value fans and improve acquisition and retention
  
  

  
  

Measurement & Reporting

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  Deliver league and club dashboards for ticketing, digital, sponsorship, and engagement KPIs

  
  


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  Enable benchmarking, campaign measurement, and performance tracking

  
  


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  Provide regular reporting to League and Club stakeholders
  
  

  
  

Insights & Decision Support

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  Turn data into clear recommendations on pricing, promotions, content, and investment

  
  


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  Run ad-hoc analyses to answer strategic questions

  
  


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  Measure marketing impact and sponsorship ROI, supporting clubs hands-on as needed
  
  

  
  

Capability Building

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  Train clubs on tools, dashboards, and analytics basics

  
  


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  Create playbooks and templates to make insights accessible
  Build a strong, shared data-driven culture across the organization

  
  

About You

This role will appeal to you if you love building something from scratch and thrive at the intersection of strategy and execution, working comfortably with both data and people. You’re proactive, endlessly curious, and bring a growth mindset, able to see the big picture while staying grounded in operational detail. You’re a clear communicator who translates technical insights for non-technical stakeholders, a self-starter who thrives in ambiguity, and a collaborative partner across League and Club stakeholders, with a genuine passion for women’s sports and a willingness to roll up your sleeves while also shaping strategic direction.

If that sounds like you, we hope to see your application. Additionally, these qualifications will help you stand out from the crowd: 

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  5-7+ years in analytics roles, ideally in sports, entertainment, or consumer-facing industries, including digital marketing analytics

  
  


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  Proven track record building analytics infrastructure from scratch or transforming data capabilities

  
  


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  Deep experience with CRM systems, marketing automation platforms, and fan data environments

  
  


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  Strong technical skills in SQL, data visualization tools (Tableau, Power BI, Looker), and statistical analysis

  
  


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  Demonstrated ability to translate complex data into clear, actionable business recommendations

  
  


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  Experience working cross-functionally with marketing, sales, operations, and technology teams

  
  

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  Familiarity with ticketing platforms (e.g., Ticketmaster), customer data platforms (e.g., Tradable Bits, StellarAlgo, KORE, etc.), and marketing automation tools (e.g., Mailchimp)

  
  


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  Background in predictive modeling, machine learning, or advanced analytics

  
  


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  Experience supporting multiple business units or markets with centralized analytics

  
  


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  Comfort in startup or high-growth environments

  
  

The Details

This is a full-time, permanent, remote position (anywhere in Canada) open to anyone who is legally entitled to work in Canada. Typical hours are Monday to Friday regular working hours, with some Canadian travel to Club and League events. Target compensation is $92,700/year with comprehensive group benefits. 

To Apply

Please apply by Monday, February 16.

The NSL is committed to building a diverse, inclusive, and equitable workplace. We strongly encourage applications from women, Indigenous Peoples (First Nations, Métis, and Inuit), persons with disabilities, members of visible minorities, Francophones, LGBTQ2S+ people, and others from historically underrepresented communities. If you’re excited about the role but don’t meet every requirement, we still encourage you to apply.

If you require any accommodations to participate in the recruitment process, please contact HR @ nsl.ca and we will work with you to support your participation.