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Digital Marketing Strategist


Company: Canadian Dental Services Corp.
Location: Toronto, ON
Type: Full-time
Description:


Role Summary 




The Digital Marketing Strategist plays a strategic and hands-on role in driving patient growth, brand visibility, and digital performance for Canadian Dental Services GP practices & Davis Orthodontics. This role is responsible for owning the digital marketing strategy end-to-end — from planning and optimization through execution and performance analysis — across multiple clinics and channels.   




The Strategist partners closely with leadership and clinic stakeholders to translate business objectives into scalable, data-driven digital initiatives that increase patient acquisition, engagement, and retention. 




This is a full-time, in-office position based at our Yonge & Bloor location in Toronto. 




Key Responsibilities 




Digital Strategy & Planning 






  • Own and evolve the digital marketing strategy across paid, organic, website, email, and CRM channels in alignment with organizational growth goals 








  • Translate business priorities (new patient acquisition, service mix, clinic performance) into integrated digital plans and quarterly roadmaps 








  • Identify opportunities to improve marketing efficiency, lead quality, and conversion rates across the full patient journey 






Paid & Organic Media Performance 






  • Strategically plan, manage, and optimize paid media campaigns (Google Ads, Meta, PPC) with a focus on ROI, lead quality, and cost efficiency 








  • Oversee organic channel performance, ensuring SEO, content, and social efforts support long-term growth and brand authority 








  • Continuously test, iterate, and optimize targeting, creative, and messaging based on performance insights 






SEO, Content & Brand Presence 






  • Lead SEO strategy including keyword research, on-page optimization, content planning, and performance monitoring 








  • Guide content development across websites, blogs, and social platforms to support search visibility, patient education, and brand trust 








  • Ensure consistent brand voice and messaging across all digital touchpoints 






Social Media & Community Engagement 







  • Develop and oversee an organic social media strategy that strengthens brand presence, drives engagement, and supports patient acquisition 








  • Plan content calendars, assess platform performance, and refine approach based on audience behavior and trends 






Website & Digital Experience 






  • Own the performance and optimization of a network of clinic websites, ensuring they are current, conversion-focused, mobile-optimized, and user-friendly 








  • Collaborate with internal and external partners to improve UX, CRO, and site performance 








  • Lead the CDS website modernization project.  






CRM, Email & Marketing Automation 






  • Lead email marketing and CRM automation strategies to support lead nurturing, patient engagement, and retention 








  • Leverage automation and personalization to improve lifecycle communications and patient experience 






Analytics, Reporting & Optimization 






  • Define, monitor, and report on key performance indicators (KPIs) across all digital channels 








  • Translate data into clear insights and actionable recommendations for leadership 








  • Use performance data to guide budget allocation, campaign optimization, and strategic decision-making 






Qualifications 






  • Bachelor’s degree in Marketing, Communications, or a related field 








  • 3–5+ years of experience in digital marketing with demonstrated ownership of strategy and performance 








  • Strong expertise across paid media, SEO, social media, email marketing, content, and analytics 








  • Experience managing multi-channel campaigns with a focus on measurable outcomes 








  • Proficiency with digital marketing platforms and tools (Google Analytics, Google Ads, Meta, CRM systems, marketing automation tools) 








  • Strong analytical mindset with the ability to connect data to business outcomes 










  • Excellent communication skills and ability to work cross-functionally 






Preferred Experience 






  • Experience in healthcare, dental, or regulated service industries 








  • Experience managing marketing across multiple locations or brands 






This is a dynamic and challenging role that offers the opportunity to contribute significantly to the growth and success of CDS - Davis Orthodontics. If you are a passionate and results-oriented digital marketing professional, we encourage you to apply.


Canadian Dental Services is an equal-opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please inform us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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