Product Marketing Manager

Mamava is transforming the culture of breastfeeding and workplace wellness with human-centered lactation and privacy pod solutions. The category creator of freestanding lactation pods and the leading expert in lactation design, Mamava has provided private, dignified, and comfortable spaces to pump or nurse, at work and on the go since 2013. With the addition of TalkBox solutions—sound-resistant spaces for calls, meetings, telehealth, and focused work—Mamava is now the first, only and most-trusted provider specializing in full-spectrum privacy spaces. Women-founded and led, the company  is headquartered in Burlington, VT, and designs, engineers, and assembles its pods at Mamava Manufacturing in Springfield, VT.

Position Summary

The Product Marketing Manager (PMM) reports to the CMO and is responsible for connecting Mamava’s products to the market through strategy, storytelling, and execution that drive awareness, demand, and adoption.

This role sits at the intersection of marketing, product, and sales—translating the value of Mamava’s products into messages that resonate with customers and empower internal teams. You’ll define the go-to-market (GTM) strategy for new and existing products, craft positioning that differentiates Mamava, and work with the marketing team to create campaigns that accelerate growth and deepen customer engagement.

The Product Marketing Manager partners closely with the VP of Product and Product Manager (Privacy, Wellness & TeleHealth) and the Product Manager (Mobile App + Data) who define what we build and why, while the PMM defines how we bring it to market and tell its story. 

This is a salaried, full time position working a hybrid office schedule in Burlington, VT.

Key Responsibilities

Go-to-Market Strategy + Product Launches

• Own the go-to-market planning process for new product and feature launches, partnering with Product, Engineering, Sales, Fulfillment, and Leadership.

• Define launch goals, target audiences, value propositions, key messages, and campaign tactics.

• Develop and manage launch timelines, marketing assets, and internal enablement materials.

• Measure and report launch performance and impact on awareness, adoption, and revenue.

Product Positioning + Messaging

• Develop clear, compelling product and category positioning grounded in customer insight and aligned with Mamava’s brand voice and mission.

• Translate technical functionality into customer-facing value propositions, FAB (features, advantages, benefits) guides, and sales materials.

• Continuously refine messaging frameworks to support sales conversations and marketing campaigns.

Sales + Operations Enablement

• Create and maintain product one-pagers, pitch decks, FAQs, and training materials to support revenue teams.
  
  

• Lead internal product updates and training sessions to ensure consistent messaging and understanding across departments.
  
  

• Partner with Sales to craft messaging for specific customer segments and verticals.

Campaign Development + Content

• Collaborate with the Content/PR, and Digital Marketing leads to design and execute campaigns that promote product awareness and adoption.
  
  

• Oversee development of collateral including landing pages, case studies, videos, and product guides.
  
  

• Ensure consistent and compelling storytelling across channels.
  
  

Performance + Optimization

• Define and monitor product marketing KPIs such as market growth, adoption, customer satisfaction (CSAT), and Net Promoter Score (NPS).
  
  

• Evaluate campaign results and customer insights to refine future GTM and communication strategies.

Qualifications

• 6+ years of experience in product marketing, preferably in a B2B, hardware + software, or mission-driven company.

• Proven success developing go-to-market strategies and executing multi-channel product launches.

• Strong storytelling skills with the ability to translate technical features into emotional and functional benefits.

• Analytical mindset; comfortable using data and insights to guide strategy and measure success and  using quantitative (e.g., SurveyMonkey) and qualitative research tools to ground positioning in customer truth.

• Excellent communicator and cross-functional collaborator, fluent in enterprise tools like Monday.com, Google Workspace, Figma and Hubspot) to drive go-to-market execution).

• Strong attention to detail and thrives in a collaborative, fast-paced environment.